Optimising operations to sustain “Everyday Low Prices” while preparing for a more agile and resilient future.
Overview
This case study explores how Bunnings Warehouse, Australia’s largest home improvement retailer, has designed its centralized supply chain network to support its Everyday Low Prices (EDLP) strategy. It analyses how the current structure enables cost control and nationwide coverage, while identifying opportunities for hybrid models, regional fulfilment hubs, and predictive data tools.
Problem Statement
Bunnings’ centralized model provides cost efficiency and consistency but exposes the business to vulnerabilities from disruptions and slower response times in remote areas.
Goal: Evaluate the supply chain design, highlight strengths and risks, and recommend improvements to enhance resilience, flexibility, and customer service.
Methodology
Approach:
Literature review of supply chain network design (lean, agile, collaborative, centralized, decentralized).
Mapping Bunnings’ current network and technology integration.
Comparative analysis against global best practices.
Data Sources:
Annual reports, industry research, sustainability statements.
Academic studies on SCND models.
Key Insights
Current Model: Centralized distribution with demand forecasting, ERP platforms, and strong supplier partnerships.
Strengths: Economies of scale, operational discipline, inventory control, alignment with EDLP.